Sunday, October 07, 2007

End of the Esteem


ToI reports that Maruti is planning to phase out the Esteem & rumours suggest that production has already been stopped.

This was the car (as the Maruti 1000) that used to be THE status symbol when it was launched back in 1989-90. It went through several upgrades & name changes over the years but had lost it's relevance by the end of the 90s.

Maruti plans to replace it with the Swift's 3 box version, which is not a bad thing at all. But I'm sure it's run won't last as long as the Esteem's.

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