Misplaced ambition

Saw the new Cadillac STS ad on TV (courtesy Cadillac Arabia). It shows several black D segment luxury cars (the Merc C Class & the BMW 5 series among others) moving around inside a large domed hall when a silver STS cuts through the clutter & parks itself in the middle. The tagline says 'Breakthrough'.

Now, even though its good to see that Cadillac is finally waking up to the fact that there exist car markets outside the U.S., it does seem to be a case of misplaced ambition. I mean, with the looks of a snow plough & a 'desirability quotient' to match, the car has as much chance of surviving in the outside-america luxury/sport sedan/coupe market as a snowflake on a hot summer day. Instead, the general should concentrate on doing what it does best........building SUVs, since in their case, the more butch looking the vehicle (as is the case with the STS), the better are its chances.